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FinTech & Business Analytics Research · Bangkok

Turning market noise into signals you can test.

Insight Business Analytics is a research-driven startup. We build sentiment indicators, forecasting models and analytics for finance and business, and we publish how they work.

See our solutionsStart a project
2019Founded
4Co-founders
50SET50 companies in our sentiment study
9Research workshops run
iba · set50-sentimentillustrative run
  • 06:00:02 ingest social + news · SET50 constituents
  • 06:00:41 clean dedupe · Thai word segmentation
  • 06:02:13 tone bag-of-words · pos / neg / neutral
  • 06:02:20 score daily sentiment index
  • 06:03:05 test lead window t → t+3 checked
  • 06:03:06 publish signal → dashboard
Illustrative shape: sentiment index (amber) leading the market line (grey). Not live data.
What we do

Research first. Analytics that hold up.

Every product we ship starts as a research question with a test attached. The same discipline goes into the analytics we build for clients.

ResearchFINTECH RESEARCH

Market sentiment & NLP

Thai-language natural language processing for finance: reading news and social media about listed companies and turning tone into a daily index.

Leading indicators

Signals designed to move before the market does, tested against real price data over defined horizons.

Quantitative research

Study design, data collection and statistical testing for questions in finance and economics, written up to academic standard.

AnalyticsBUSINESS DATA ANALYTICS

Business intelligence

Data models, KPI dashboards and reporting that management actually reads, built on the data you already have.

Business analysis & forecasting

Demand, revenue and scenario analysis to support decisions, with the assumptions written down.

Research mentoring

Training in research methodology, data analysis and academic writing for students and teams.

Solutions

Six things we build and run.

Some are published research, some are in development, and some are services we deliver for clients. Each card says which.

FinTechPublished

SET50 Sentiment Index

A daily market sentiment index built from online and social media.

  • Tonal words about all 50 SET50 companies
  • Bag-of-words scoring: positive, negative, neutral
  • Signals SET50 moves from day t to t+3
2020Read the paper ↗
FinTechIn development

SET50 Forecast System

A leading indicator for the SET50 from prices and Thai sentiment.

  • Real-time stock price data
  • Thai sentiment features from news and social media
  • Built and tested as a leading indicator
2026Ask about this →
NLPIn development

Thai Financial NLP

Natural language processing for Thai market text.

  • Thai word segmentation and tone tagging
  • Sentiment lexicons for finance
  • Collection from search engines and APIs
2026Ask about this →
Business analyticsService

Business Intelligence

Dashboards and reporting built on the data you already have.

  • Data modelling and clean-up
  • KPI dashboards for management
  • Automated recurring reports
Since 2019Ask about this →
Business analyticsService

Business Analysis & Forecasting

Analysis that supports a decision, with its assumptions written down.

  • Demand and revenue forecasting
  • Scenario analysis
  • Decision support for management
Since 2019Ask about this →
Research & trainingCompleted

Research Workshop Series

Nine sessions for early-career researchers.

  • Research methodology
  • Data analysis
  • Academic writing, bachelor's to PhD
2022–2024Ask about this →
Method

From hypothesis to signal.

We work in four steps, in order. A model that has not been tested out of sample does not reach a client or a dashboard.

  1. STEP 1Question

    Agree a question that can be tested, and what result would count as an answer.

  2. STEP 2Data

    Collect and clean the data, and record where every source came from.

  3. STEP 3Model

    Use the simplest model that answers the question, and keep it explainable.

  4. STEP 4Validate

    Test on data the model has not seen, then send it for review before anyone acts on it.

Every model ships with a card.

Each model we deliver comes with a short card: the question, the data window, the method, the controls and where it was reviewed. This is the card for our SET50 sentiment index.

model      set50-sentiment
question   does online tone lead the SET50?
data       social + news · 2015–2018
method     bag-of-words · pos / neg / neutral
controls   S&P global · VIX · THB rate
horizon    t → t+3 days
review     CM Research Innovation, 2020 ✓
Research

What we have published.

Our research is public, so clients can check the method before they rely on the result.

All research →
Program2022–2024

Research Workshop Series

Nine sessions on research methodology, data analysis and academic writing for bachelor's, master's and PhD candidates.

Track record

Research first, then the company.

IBA grew out of a research collaboration between its four founders on investor sentiment in the Thai market.

2015–2018Data collection

Daily firm-level and market data for the SET50, with global index, VIX and THB controls.

2019IBA founded

Insight Business Analytics is founded in Bangkok by four co-founders.

2020SET50 sentiment paper

Published in CM Research Innovation: online tone leads the SET50 by up to three days.

2022–2024Workshop series

Nine research workshops for early-career researchers, from bachelor's to PhD level.

Founders

Four founders, one research team.

The four of us wrote the research IBA is built on, and we still do the work ourselves.

Nongnuch Tantisantiwong

Nongnuch Tantisantiwong, PhD

ศ.ดร.นงนุช ตันติสันติวงศ์
Managing Director & Founder

Finance, Econometrics, Data Analytics and Risk Management

Watthanasak Jeamwatthanachai

Watthanasak Jeamwatthanachai, PhD

ดร.วัฒนศักดิ์ เจียมวัฒนชัย
Founder

AI, Data Analytics, Finance, FinTech, MarTech

Kulabutr Komenkul

Kulabutr Komenkul, PhD

ศ.ดร.กุลบุตร โกเมนกุล
Founder

Finance and Data Analytics

Charika Channuntapipat

Charika Channuntapipat, PhD

ดร.ชาริกา ชาญนันทพิพัฒน์
Founder

Accounting and Sustainable Development Goals

Contact

Bring us a question about your data.

A short email is enough to start. We reply in Thai or English.

  • What you want to know
  • What data you have
  • When you need an answer
admin@insightbiz-analytics.com
Bangkok, Thailand